For the love not the likes.
According to Mobile Marketer, there were 8.5 million #FathersDay Instagram posts in the United States, yet only 1.6m Dads use the platform. As a Dad, it’s super nice to know my fellow daddys are being acknowledged but…. the sentiment is lost, if most of us aren’t there to see it.
To help people stop wasting their dad-love and to create more meaningful connections, beer brand, Michelob has turned #FathersDay posts into real postcards which people can then send to dads who aren’t on the Gram.
Intagram posts using #ULTRADad will be eligible to be turned into cards. Michelob has also partnered with alcohol delivery company Drizly to include a Drizly code on the cards for easy ordering of Michelob Ultra. Because with the whole fam raising a toast to Dad, it would be a shame to run out of beersies.
Cheers to the Part Time Rangers
Brands doing their fair share for the environment is increasingly popular, so it’s nice to see a Kiwi Spirits (in a can) brand do just that. This from Part Time Rangers via LinkedIn.
“It's White Rum, Apple, Lime & Sparkling Water. We're proud to bring you 'Great White Shark', with 10% of profits going towards saving sharks, and cleaning our oceans. In stores this week - get into it Rangers.”
If anyone knows the lads from PTR, ask them to add link in their LinkedIn post and update their stockists page - it’s currently empty and I’m sure people are keen to know where to buy some of their drinks.
Understanding Gen Z - The Next Generation of Super Creatives
I’ve been having a wee read through the latest trend report from JWT. As a heads up, these guys do amazing research that are pretty much always free to download. Here’s the link if you’re interested in downloading some of their stuff.
I’ve pulled out a couple of slides from their latest trend report: Into Z Future. Understanding Generation Z, the Next Generation of Super Creatives.
Reading this document, what’s pretty cool, is that this generation seem to genuinely embrace body positivity, self-acceptance and have adopted the mantra of ‘be yourself’, much more than the generations before them.
